Definition And Purpose:
This policy aims to provide guidance to authorised staff members and employeesregarding the proper use of the group’s social media, which should be broadlyunderstood, in order to maintain a consistent brand voice, and mitigate socialmedia risks.
Social Media Platforms:
These guidelines refer to all social media platforms including, but not limited to,Linkedin, Facebook, Twitter, Instagram and YouTube.
Use of Official Social Media Accounts
Authorised staff members and approved external agencies ONLY, are eligible toaccess and run the company’s official accounts, share posts, and comment, usingthe official social media accounts.
Admins should follow the company’s internal approval processes with regards tothe sharing of content, images, and comments on behalf of the company’s officialsocial media accounts. Admins should never change any social media passwordunless this has been approved by the social media owner.
Social Media Account Owners
The official social media accounts belong to the company only, and its legalowners. The social media owner can only create or delete any account and is theonly one who can change passwords, or provide access and approvals for anythingrelated to the account.
The CEO of each brand and the Group Marketing Department can only provideapproval and access to admins, and editors of the company’s social mediaaccounts. Account Owners should share the passwords with the CTO only forbackup and safety reasons.